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Challenge: Global warming is having a measurable effect on the planet. Pampers wants to start an initiative to educate its audience on the effects of global warming.

 

Insight: In times when parents feel burnt out, lacking emotional support, and don’t have a lot of time to think of solutions, the new generation of parents or current parents seek to find answers or solutions from the internet/apps to decompress and do tasks to take care of themselves and their family.

 

Big Idea: Pampers Re: Birth, an app where we renew our vows to the Earth and take care of the planet for the new generation.