Social media-led digital campaign for IKEA Hej Days 2024 developed and completed with the creative team at Pigeon Brands Inc. Banners and assets ran through Instagram, Facebook, Pinterest, and Out of Home.

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​Challenge: Develop a digitized campaign that spreads awareness for IKEA's biggest sale of the year: Hej Days 2024 while centering IKEA's core phrase Hej! (meaning hi hello in Swedish).

 

Insight: IKEA's Hej Days sale has to compete differently from ongoing seasonal sales like Amazon Prime. 

 

Idea: Let's celebrate by showing IKEA's authentic self through Hej Days 2024. Bringing friendly and welcoming vibes through "Hej!" (Swedish for hey, hello, hi!)