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JHENNY CASTILLO
ART DIRECTOR • ILLUSTRATOR • DESIGNER
Challenge: While living on their own for the first time, students can feel unsure of themselves and who they want to be.
Insight: University/College gives young people the opportunity to figure out the best version of themselves.
Big Idea: With a ton of outside pressures going on, KD gives you the comfort you need to be your real self. The KD ZEN ZONE is the place where students get a chance to experience the KD Awakening through fun mindfulness activities amidst the chaos and face of exam season.
KD Brief Finalist 2023 Shortlisted
Socials -Instagram, Tik
Pre-Promotion
PR Headline
Pre-Promotion
The Team
Jhenny Castillo
Art Director
Olivia Birnie
Copywriter
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